Cosmetic Surgery is Trending to a Younger Age Group: Welcome Generation X.

Review of plastic surgery procedures by the American Society of Aesthetic Plastic Surgeons has revealed a new trend in the demand for cosmetic procedures. According to their 2010 statistics there had been a shift from the Boomers, to Generation X, as the drivers and consumers of cosmetic surgery procedures. The 30 to 45-year-old group, or Generation X, accounted for 43% of all procedures, while the 50 to 65 year olds only 28%!

With shows such as Nip and Tuck, and the ever-present emphasis on beauty as seen in our national magazines and other media, cosmetic surgery is no longer something to be considered in the ‘later’ stage of life, but as a process of continued enhancements to defy the aging curve and maintain youthfulness over time. This major shift has pushed us from restoration of beauty, to one of prevention and maintenance of a youthful and vital look.

Though we will never give up on our Boomers who need our care and attention, numbers indicate that prevention is here to stay. To compare, consider a full SMAS facelift or deep peels at age 60, clearly ‘rejuvenation’, to that of a soft lift or minimal-incision facelift at age 45, for maintenance and prevention.

Preparing for the shift to the nip and tuck generation, we have developed a minimal facelift with a short scar, with a short recovery to match. Eyelid procedures have also been tailored to more subtle changes of aging. Lighter peels and lasers refresh and rejuvenate the skin. And, of course, body contouring has shifted to a mommy makeover to address the wear and tear of pregnancy that our gen-Xers are facing.

The desire to stay young has taken on a whole new strategy, with “preserve and maintain” being the new norm of the next generation. Combined with skin care and other anti-aging programs, plastic surgery is in the mainstream for Generation X.